![]() ![]() Not only will it make the world a better place to have another contribution to the plastic-free or BLM fight, but students will also be more inclined to give your brand a second look if their money is also going to a cause they believe in. Reflect on an issue that affects the community your business is in. And this generation in particular is invested in social justice. It was the social justice cause of the year.īy nature, college students are bright-eyed and bushy-tailed, ready to save the world. I mean professors, students, residential life, school administrators, food service employees, and more. And let me tell you, everyone was talking about it. Think about sponsoring on-campus events, or having an on-campus pop-up shop in the middle of the main through-way to get the most out of student foot traffic. College kids are still pinning coupons to their fridge or digging them out when it’s time to order food. “VillanovaDominos” or “MaybellinePHL.”ĭon’t worry about going old school when it comes to advertising. Announce new products or releases on your social accounts if you’re a big, national brand, think about making an account specifically for the college crowd you’re serving, e.g.Spend time liking and commenting on related posts this will help the algorithms show your account to more potential customers.Leverage user-generated content encourage your customers to tag your products in their posts so you can easily re-post.There are easy ways to engage college students on social media. When it comes to marketing to college students, make sure you’re leveraging those platforms even if you don’t have the budget to spend on ad campaigns. If you’ve run social ads before, you probably already know that it is a great way to reach Millennials and Zillennials. Not sure where to start? Here are some tips for writing creative copy that may help. While I wouldn’t recommend trying *too* hard to speak their language, catching students’ eyes with clever marketing and ad copy is a must. ![]() Since college came into existence, kids have been creating their own lingo for academia and partying (and I’m really trying to make “groovy” come back into style). I truly learn new words every time I’m around the youths. Have you hung out with college kids recently? If you haven’t, you’re missing out. If you’re a food service on Seamless, GrubHub, or DoorDash, you can offer a discount for first-time diners once they get a taste, they’ll keep coming back for more. #How to reach spotify customer service free#There are a few ways you can actually get your free samples or trials in front of your audience try coordinating with residence life to have a move-in kit available for the fall semester or sponsored study break during midterms or finals. What better way to hook some long-term loyal customers than offering your product for free? I can’t tell you the number of events I attended in college because they offered free food. Let’s just address the elephant in the room outright: college kids love free stuff. 10 effective ways to market to college students 1. Here are our best tips for reaching college students through the power of marketing. But don’t despair if you do get through to these college students, 94% said an exclusive offer would get them to shop at a brand more frequently. And they’re cleverer than previous generations when it comes to advertising: almost 70% of Gen Zers use ad blockers. They are constantly online (especially during quarantine), consuming content, shopping, and engaging with peers. While this is most likely already living in the back of your mind, Gen Z is the tech-native generation. That means you have a lot of time to develop branding and marketing specific to this group to see what will really stick. Not only are they age-stable, but they also are geographically stagnant for 4-5 years. These young adults have spending power: the 15M group spends more than $200B annually. If you’re not completely convinced that college students are a valuable market, here are some stats before we dive in… Why market to college students?Ĭollege students are a huge demographic in the US, consisting mostly of 18 to 24-year-olds. ![]() #How to reach spotify customer service mac#Look at Apple! The shiny-fruit company consistently gives discounts to college students, creating lifelong Mac users. Moral of the story: if you market to college students early, they can become your most loyal customers. ![]()
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